Sweet emulsion: Sparks screen printer raising money for local businesses amid COVID-19 closures



Show Thumbnails

Show Captions

There’s another way to show support for local businesses, and actually display that support in public when stay-at-home orders are relaxed.

Stitches Clothing Co., a screen printer and embroidery business in Sparks, is launching a campaign to raise money for local small businesses affected by the mandatory closures due to the coronavirus pandemic.

Stitches is helping several Reno businesses by selling branded T-shirts, hats, tote bags and other items during this shutdown.

Amber Solorzano, director of operations and marketing for Stitches, said she has been trying for the past month to come up with ideas on how to help.

“It’s been on our to-do list and we finally figured out how to do it properly,” Solorzano said.

Solorzano said more than 20 local business are creating designs for apparel, which will be available via the Stitches web store.

She said $10 from each T-shirt sale will be donated back to each business. 

The initial campaign will run from April 23 until May 10.

Solorzano said many of the business are using their donations to pay employees, buy furloughed employees groceries and pay employee health insurance while their businesses are closed.

Stitches is helping with the designs, covering all costs, printing the T-shirts, and handling the order logistics.

Solorzano said there are similar efforts across the country to support local businesses

“Most of the businesses we are working with are either temporarily closed or operating in a pickup only capacity,” Solorzano said. “They are our clients, our friends, they are important businesses to our community. We want to help them any way we can.”

The first round of the campaign will feature 20 local businesses including Holland Project, Süp, Coffee n’ Comics, Pitch Black Printing, Craft Wine and Beer and State 36 Clothing.

The Stitches web store will launch on Thursday (April 23) and accept pre-orders until May 10.

Kacey Christensen, who owns Süp restaurant in Midtown Reno with her husband Christian, had never thought about selling T-shirts to promote the business.

She appreciates the support.

“She is such a big supporter of small business,” Christensen said of Solorzano. “We thought it was a fun opportunity and we’re so grateful Stitches wanted to help out local businesses.”

Local tattoo artist Ron Rash did the design for the Süp T-shirts.

“He’s an amazing tattoo artist and really amazing artist so we were super stoked about it,” Christensen said.

She said there will be men’s and women’s style shirts and tank tops

Süp has 25 employees who are on furlough while the restaurant is closed. Christensen said they are deep cleaning and painting the restaurant while it is closed and the money from T-shirts will go towards paying for groceries for the furloughed employees.

Kacey and her husband Christian are also in the process of adding a second Süp location, in the new Rancharrah development. She said that opening will likely be delayed a bit, but hopes to have the second location open in the fall.

Jim Krajewski covers high school and youth sports for the Reno Gazette Journal. Follow him on Twitter @RGJPreps. Support his work by subscribing to RGJ.com right here

Read or Share this story: https://www.rgj.com/story/news/2020/04/22/stitches-fundraise-money-reno-small-business-coronavirus-stimulus-check/3006245001/